26. Packaging
The process where product is in finalizing stage that will lead towards the consumers.
27. Perception
Set of beliefs or thoughts made by consumers regarding any product or service.
28.Positioning
Making a particular goal in the mind of marketer in order to reach at the perfect end.
29. Price Mix
The set of criteria where the prices are set depending on the needs and demands of the consumers.
30. Product Mix
Set of products that is offered by any company.
31. Profit
The gain on any activity done. The gain is referred as a positive gain that is a positive sign for the company or organization.
32. Publicity
A way of telling people about any product or service. It might be done by people or by any other source.
33. Risk
The likelihood of any loss. While doing any business, the probability of loosing the profit.
34. Target Market
Specific area where marketing activities are to be carried down.
35. Tag-line
Branding slogan used for various marketing activities or advertising.
36. Utility
Related to the measure of satisfaction. It is a term used in marketing where people relate it to the several goods and services.
37. Wholesale
Bulk buying at comparatively low cost.
38. Word-of-Mouth
Way of passing information from one person to another.
39. Vendor
A source who supply goods or services. It is also referred to supply chain management.
40. Viral Marketing
One of a marketing technique used in order to enhance the existing marketing in order to gain the better market share.
41. Target Audience
A group of people who are selected for marketing campaigns or advertising in order to evaluate the future outcomes.
42. Secondary Data
Data collected from any other sources apart from the users. For instance census, population etc.
43. ROI
Return on investment. The return that you get on your invested capital.
44. Push/Pull Strategy
Two kinds of marketing strategies used for the enhancements and betterment in the field of marketing.
45. Product Life Cycle
The life cycle made for each product in order to rectify its durability.
46. Penetration
When any company enters in a market with all the current products. It is one of the strategy used for the betterment of the products.
47.Motivation
Force to encourage in order to do something unique and innovative.
48. Market Development
Developing the market by using various tools in order to gain potential outcomes.
49. Growth Strategy
Strategies used for the growth of a market or products. Growth is related to the future growth.
50.Frequency
The intervals or no of times when anything occurs. In marketing, it is related to the frequency of advertisements.