Adidas Corp. SWOT Analysis

Opportunities

[large]• Due to the combine business project between Adidas and Stella McCarteny a famous English designer who promotes the brand name of Adidas to very high level, thus they support female group to take part in the event and wear branded kits of Adidas.

• Adidas is planning to covert its e market to the third thus it will make the distribution of products into the range of many customers.

• As playing games is very common in the age between 12 to m24 thus it can also produce good impression on the brand.

Threats

• As many of the products of Adidas are very expensive and everyone could not buy it, thus fraud can be done in many products by producing its copy and sells it at very low price.

• Some of the athletes have illegal activities and thus it can create bad impression on the brand name.

• As mobile technology is changing very rapidly so it is very hard to know whether it can be used as an effective way of advertising.

• It is fact that now a day’s Adidas has low preference than Nike among the user.

References

http://marketingmixx.com/swot/166-adidas-swot-analysis.html
http://wiki.answers.com/Q/Can_you_show_a_swot_analysis_for_adidas