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<p>SWOT Analysis of Adidas operating in Apparel industry; Strengths,Weaknesses,Opportunities and Threats of Adidas.</p>
<h3>Strengths</h3>
<p> 1. It has high brand value among the consumer.</p>
<p> 2. It has been sponsoring major sports events including Olympics and sports team.</p>
<p> 3. Adidas products are available worldwide.</p>
<p> 4. Producer of wide variety of products; sports footwear, Adidas,bags, shirts, watches, eyewear, and other sports and clothing related good.</p>
<p> 5. Strong workforce</p>
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<p> 6. Customer retention ratio is high</p>
<p> 7. Impactful marketing strategies attracting consumers to buy Adidas products.</p>
<h3>Weaknesses </h3>
<p> 1- The prices of products are high</p>
<p> 2-&#160; It has been serving limited segment</p>
<p> 3- Cost structure of company is high</p>
<h3>Opportunities </h3>
<p> 1- Market penetration in current markets
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