Traditional marketing mix consist of 4P's (Product, Price, Place, Promotion) now it’s extended to 7P's the additional 3P's are useful…
Performance management encompasses two different categories of management. In one category the performance of the company is analyzed as whole,…
Correlation is a measure of relationship between two variables. The two variables must be numeric or scale. So basically correlation…
Assumptions • The dependent variable should be interval or ratio. • The population in which samples are drawn should be…
Objective plays an important role in business because it shows the path that what to achieve if company don’t have…
Direct mail is actually a form of advertising, used by advertisers. Advertisers send printed ads, letters etc. to a large…
Sales promotions are generally short-term incentives. These incentives are given to encourage maximum sales of a product or service; however…
Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services…
Public relations or PR on the whole is part of management. It deals with managing the communication between the public/customer…
Personal selling is a very old form of promotion, it involves the use of sales force to support the push…