Advertising is basically paid promotion. It is that form of promotion which is delivered through a set of selected media,…
Frederick Herzberg motivation theory shows that different factors contribute towards the satisfaction and dissatisfaction at work/job; these factors are not…
The x & y theory was proposed by an American psychologist Douglas McGregor in his book ‘The Human Side of…
Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there…
Maslow’s hierarchy of needs is a theory proposed by Abraham Maslow, in his paper “A Theory of Human Motivation” this…
Teamwork is a shared action by two or more people, this action requires each person to contribute different skills and…
Outsourcing is mainly a process where one company contracts some of its work to another company. In other terms, one…
The 360 degree appraisal or 360 feedbacks is generally known as the “multi-rater feedback,” “multi-source feedback” or the “multi-source assessment.”…
Marketing research can be defined as the organized assembling, recording & study of data related to marketing products or services.…