Gary Hamel, a lecturer at London Business School and C.K Prahalad who’s a professor at University of Michigan wrote an…
The ERG theory was developed by an organizational behavior scholar named, Clayton Alderfer. This theory has classified the human needs…
Service inseparability is considered as an important property that basically states that the services are produced and consumed at the…
Promotion allowance involves the factors that are required to familiar the product with customers. Advertisement and promotional programs are the…
What is Indirect Marketing? Indirect marketing is the distribution of various products through channel which includes one or more than…
Dialectical is derived from a Greek word which means to argue or contend with. In earlier time the Greek uses…
In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good…
Suppose you are reviewing all of your organization’s products and you have to decide on which one you should invest…
A Brand Asset valuator is a metric that is used to analyze how a brand is perceived by its consumers…
After the purchase, there is the possibility that customer may change his opinion about the purchased product or experiences dissonances…