The distribution channel in marketing serves as a set of process where it’s necessary to transfer the ownership of goods…
Marketing Managers have to deal with diverse purchase scenarios, when they sell directly to businesses. The buying centre of the…
A marketer generally classifies products on the basis of the factors like durability, tangibility and use that may be industrial…
The marketing mix was first originally referred to as the 4 Ps of marketing. The concept of marketing mix combines…
By-product is a product which is produced in addition with the main product from the raw materials. In every organization…
The Arthur D. Little provides with the ADL matrix that is a portfolio management method based on thought of product…
In today’s world, Marketing has come around in a wide variety of ways to tailor the needs of the audience,…
One of the best models for business developed by Kenichi Ohmae is the Ohmae 3C’s Model. The Ohmae 3C’s model…
Strengths 1- A strong brand name, Toyota is considered to be the world’s largest automobile producer. Toyota has been operating…
Strengths • Starbucks has a strong brand presence, which is leading as a global organization with more than 16,000 retail…