Objective plays an important role in business because it shows the path that what to achieve if company don’t have…
Direct mail is actually a form of advertising, used by advertisers. Advertisers send printed ads, letters etc. to a large…
Sales promotions are generally short-term incentives. These incentives are given to encourage maximum sales of a product or service; however…
Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services…
Public relations or PR on the whole is part of management. It deals with managing the communication between the public/customer…
Personal selling is a very old form of promotion, it involves the use of sales force to support the push…
Advertising is basically paid promotion. It is that form of promotion which is delivered through a set of selected media,…
Frederick Herzberg motivation theory shows that different factors contribute towards the satisfaction and dissatisfaction at work/job; these factors are not…
The x & y theory was proposed by an American psychologist Douglas McGregor in his book ‘The Human Side of…
Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there…