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Demarketing or Demand Management

People always think that marketing is all about increasing demand for their products but sometimes this statement does not seems…

16 years ago

Marketing Philosophies

Marketing is the concept to know your customers needs and wants, providing products and services which serves as a solution…

16 years ago

Products VS Services

Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands…

16 years ago

Needs,Wants and Demands

Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers…

16 years ago

What is Marketing?

Marketing is the social and managerial process to understand the customer need and wants in order to develop the right…

16 years ago

CPI – Consumer Price Index

Consumer Price index(CPI)  is the average price of product and services purchase by the consumers. Where The GDP price index…

16 years ago

EBIT (Earnings before Interest and Tax)

EBIT stands for “Earnings before interest and tax”; this term is a part of income statement indicates the earning including…

16 years ago

Market Segmentation

Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every…

16 years ago

Marketing Mix

Marketing Mix History Marketing mix is one of the important topics in marketing. The idea of this term is generated…

16 years ago

Managing for Competitive Advantage

Advancement in technologies like Internet people can easily share their information by adapting modern way of communication. The world becomes…

16 years ago