The Neo-Freudian is a group of psychiatrists and psychologists that constituted the followers of Sigmund Freud. Freud is popularly known…
Sigmund Freud has been among the most prominent people in the twentieth century. He made huge contributions to psychology and…
Definition of Personality We all hear the term personality too much, and on the basis of our own simple understanding…
The concept of self is usually about how someone evaluates, perceives or thinks about themselves. It is a very broad…
Trait Theory is defined as “any unique, comparatively lasting way in which one individual diverges from another”. Trait theory, as…
Definition of Personality We all hear the term personality too much, and on the basis of our own simple understanding…
Definition of Motivation A process that guides or initiates a behavior in a way so as to achieve its goal…
How customers view a product is of the utmost importance. Based on how they view or feel about the product…
Post-purchase dissonance is when the customer may be unsatisfied or unsure of their purchasing decision; they may rethink their decision…
Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain…