Categories: Marketing

Brand Equity

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<h3>Brand Positioning<&sol;h3>&NewLine;<p align&equals;"justify">Position brand in such a way that customer can remember it for a long time and position in his mind&period;<&sol;p>&NewLine;<h3>Differentiation<&sol;h3>&NewLine;<p align&equals;"justify">Always offer product different from your competitor add some exciting feature to allow the customer to go for your brand&period; For Example &&num;8211&semi; 3M always dominate the market with their innovative products&period;<&sol;p>&NewLine;<h3>Marketing Mix<&sol;h3>&NewLine;<p align&equals;"justify">The proper use of marketing mix adds value in the brand marketing&period; Promotion and personal relation increase brand equity&period;<&sol;p>&NewLine;<p align&equals;"justify"><a href&equals;"http&colon;&sol;&sol;www&period;soopertutorials&period;com&sol;wp-content&sol;uploads&sol;2009&sol;04&sol;4ps&period;jpg"><&sol;a><&sol;p>&NewLine;<h3>Brand Extension<&sol;h3>&NewLine;<p align&equals;"justify">To polish your brand&comma; bring some new products and services under the umbrella of same brand name&period;  For example&comma; Dettole Soap and shampoo&comma; Lux Soap and Shampoo&comma; LG monitors and mobiles&period;<&sol;p>&NewLine;<p align&equals;"justify"><a href&equals;"http&colon;&sol;&sol;www&period;soopertutorials&period;com&sol;wp-content&sol;uploads&sol;2009&sol;04&sol;lux&lowbar;soft&lowbar;skin&lowbar;soap&period;jpg"><&sol;a><&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<h3>Customer opinion<&sol;h3>&NewLine;<p align&equals;"justify">Always look for customer opinion because they know the best and worst about the product&period; For example &&num;8211&semi; Procter &amp&semi; Gamble ask for the customer idea for their product through their customer portal&period;<&sol;p>&NewLine;<h3>Protecting the Brand Equity<&sol;h3>&NewLine;<p align&equals;"justify">The brand name can be establish and compete among the competitors brand only if the quality match the perception of the customer&period; The customer purchasing the product always willing to get more than the value he paid for the product&period; Organization should take care of the customer to maintain the value of brand in the market place&period;<&sol;p>&NewLine;<h3>Top five brand of 2009<&sol;h3>&NewLine;<p align&equals;"justify">1&rpar; Coca-Cola<br &sol;>&NewLine;2&rpar; I B M<br &sol;>&NewLine;3&rpar; Microsoft<br &sol;>&NewLine;4&rpar; GE<br &sol;>&NewLine;5&rpar; Nokia&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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