Brand Equity

Brand Positioning

Position brand in such a way that customer can remember it for a long time and position in his mind.

Differentiation

Always offer product different from your competitor add some exciting feature to allow the customer to go for your brand. For Example – 3M always dominate the market with their innovative products.

Marketing Mix

The proper use of marketing mix adds value in the brand marketing. Promotion and personal relation increase brand equity.

Brand Extension

To polish your brand, bring some new products and services under the umbrella of same brand name.  For example, Dettole Soap and shampoo, Lux Soap and Shampoo, LG monitors and mobiles.

Customer opinion

Always look for customer opinion because they know the best and worst about the product. For example – Procter & Gamble ask for the customer idea for their product through their customer portal.

Protecting the Brand Equity

The brand name can be establish and compete among the competitors brand only if the quality match the perception of the customer. The customer purchasing the product always willing to get more than the value he paid for the product. Organization should take care of the customer to maintain the value of brand in the market place.

Top five brand of 2009

1) Coca-Cola
2) I B M
3) Microsoft
4) GE
5) Nokia