Tata Motors Ltd formerly known as TELCO (TATA Engineering and Locomotive Company) is the largest automobile company of India. Established…
The Walt Disney Company formerly Walt Disney Productions was founded by two brothers: Roy Disney and Walt Disney. Initially the…
Target Corporation also known as Target is an American retailing company. It was founded as the Dayton Dry Goods Company…
The price adjustment strategies relate to all the strategies implemented by an organization that takes into account the differences between…
Consumer behavior refers to the selection, acquisition and consumption of goods and services to meet their needs. There are different…
The consumer buying behavior is defined as a process in which the individuals search, purchase, use and finally dispose of…
Advertising is heavily focused on the analysis, planning, control, and decision-making activities of this core institution – ‘advertiser’. The field…
Traditional marketing mix consist of 4P's (Product, Price, Place, Promotion) now it’s extended to 7P's the additional 3P's are useful…
Objective plays an important role in business because it shows the path that what to achieve if company don’t have…
Direct mail is actually a form of advertising, used by advertisers. Advertisers send printed ads, letters etc. to a large…