Marketing

Franchise Organization

A franchise organization is one which already exists as a successful product or service and the franchiser makes a contractual…

11 years ago

What is Intensive distribution

There are three types of distribution that can be used to make all products accessible for the consumers’ i.e. Intensive…

11 years ago

What is Enlightened Marketing ?

The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long…

11 years ago

What is Idea Screening ?

Idea screening is a process that evaluates and contrasts new product ideas to get the most promising ones for your…

11 years ago

The Clarkson 7 Principles

Max Clarkson, a former faculty member at the University Of Toronto formed these rules about Stakeholder management. The following principles…

11 years ago

Advertising Specialty

Advertising Specialty is known to be used for promotional and giveaway products to strengthen a company’s presence to reach to…

11 years ago

Consumer Oriented Marketing

In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in…

11 years ago

Consumer Oriented Marketing

In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in…

11 years ago

SWOT Analysis on Avis Budget Group

Avis Budget deals with the two worldwide leading companies in the automobile leasing industry in course of Avis and Budget.…

11 years ago

Income Segmentation

In the market there are different factor required to improve the productivity level of the organization. One of such factor…

11 years ago