What is Indirect Marketing? Indirect marketing is the distribution of various products through channel which includes one or more than…
In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good…
Suppose you are reviewing all of your organization’s products and you have to decide on which one you should invest…
A Brand Asset valuator is a metric that is used to analyze how a brand is perceived by its consumers…
After the purchase, there is the possibility that customer may change his opinion about the purchased product or experiences dissonances…
The distribution channel in marketing serves as a set of process where it’s necessary to transfer the ownership of goods…
Marketing Managers have to deal with diverse purchase scenarios, when they sell directly to businesses. The buying centre of the…
A marketer generally classifies products on the basis of the factors like durability, tangibility and use that may be industrial…
The marketing mix was first originally referred to as the 4 Ps of marketing. The concept of marketing mix combines…
By-product is a product which is produced in addition with the main product from the raw materials. In every organization…