The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years…
In the early 1970's, BCG Matrix was submitted by Bruce Henderson of the Boston Consulting Group (BCG). Using the Product…
Microsoft is a multinational corporation, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity…
Porter's five forces model is a framework for the industry analysis and development of business strategy. Three (3) of Porter's…
Price adjustment strategies refer to all those strategies which are applied by an organization to take into consideration the differences…
Four Ps of marketing or marketing mix refers to the product, price, place and promotion. Some marketers have also included…
We have often seen that there are some purchases which require a lot of time and information to make. On…
Many people confuse the word marketing with selling and advertising. The reason is that there is widespread advertisement now days…
There are different concepts that guide sellers to conduct their marketing activities. For example sellers can only focus on production…