Challenges for Marketing in New Era

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<div style&equals;"text-align&colon; justify&semi;">&NewLine;The concept of marketing has changed dramatically in recent decades&comma; and recently the focus has moved more and more customers &lpar;compared to the products and the sale of&rpar; global marketing and various technology issues that impact on the market&period; In addition&comma; there is a renewed emphasis on marketing to create and innovate with new and better products and services and not only compete with other companies and marketing following the guidelines established by competitors&period;<&sol;p>&NewLine;<h3>Porter 5 forces of competition model<&sol;h3>&NewLine;<p>Marketing faces challenges in the 21st century to meet the following parameters&colon;<&sol;p>&NewLine;<p><strong>1&period; The threat of the new entrants<&sol;strong>&&num;8211&semi; which is the ratio of new to the industry&comma; and the proportion is higher&comma; the greater the intensity of competition&period;<&sol;p>&NewLine;<p><strong>2&period; Bargaining power of buyers<&sol;strong> &&num;8211&semi; When the competition becomes intense and the number of producers is greater&comma; the buyer has more options for switching product&comma; this will increase the purchasing power of the buyer&period;<&sol;p>&NewLine;<p><strong>3&period; Threat of substitutes &&num;8211&semi;<&sol;strong> the term for the more obvious is the threat of new competitors&comma; results in greater competition and thus increase the number of substitutes&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;