Here we will be using weighted rating system for the construction of competitive profile matrix. Some of the important steps involved in the construction of competitive profile matrix are given below.
Competitive Profile Matrix for Dell Computer
The overall competitiveness of a firm can be evaluated on the basis of its overall strength rating. If the difference between a firm’s overall rating and the scores of lower-rated rivals is higher then the firm has greater net competitive advantage. On the other hand, if the difference between a firm’s overall rating and the scores of higher-rated rivals is bigger then the firm has greater net competitive disadvantage. In the above example, competitive profile matrix shows that the total weighted score of Dell is higher than Gateway and Apple which means that Dell enjoys the strongest competitive position. On the other hand, Apple has net competitive disadvantage because of its lower total weighted score than Dell and Gateway.
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Excellent & Easy to understand & apply.
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waow and ausum , understanble , easiest way witoud teacher lecture
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Good info. Some questions...
How is the rating for each critical success factor for each company identified?
What is the method followed by the UX Designer to get the relevant information, to identify the ratings?
Is the rating based on one's perception? Even if the data used to rate is already available, just the same there is an element of subjectivity.