The overall competitiveness of a firm can be evaluated on the basis of its overall strength rating. If the difference between a firm’s overall rating and the scores of lower-rated rivals is higher then the firm has greater net competitive advantage. On the other hand, if the difference between a firm’s overall rating and the scores of higher-rated rivals is bigger then the firm has greater net competitive disadvantage. In the above example, competitive profile matrix shows that Wal-Mart is the market leader and dominates its competitors with highest score 3.50. Target is on the second position dominating the Kmart and Kmart is the weakest competitor among these three with the score of 2.55.
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Helpful blog, bookmarked the website with hopes to read more!
helpful blog, can we get extra material on this........
so perfectly explained...
This is really very helpful and easy to undersatand.. thank you.
So its your own opinion of the ratings, weight and weighted score of that company?