Competitive Profile Matrix for Wal-Mart

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<ol>&NewLine;<li>In the first column&comma; lists down all the key success factors of Industry &lpar;usually from 6 to 10&rpar;&period; <&sol;li>&NewLine;<li>In the second column&comma; assign weights to each factor ranging from 0&period;0 &lpar;not important to 1 &lpar;most important&rpar;&period; Greater weights should be given to those factors which have grater influence on the organizational performance&period; The sum of all weights must equal 1&period; <&sol;li>&NewLine;<li>Now rate each factor ranging from 1 to 4 for all the firms in analysis&period; Here&comma; rating 1 represents major weakness&comma; rating 2 shows minor weakness&period; Similarly&comma; rating 3 indicates minor strength whereas rating 4 shows major strength&period; It means that weakness must receive 1 or 2 rating while strength must get 3 or 4 rating&period; <&sol;li>&NewLine;<li>Calculate weighted score by multiplying each factor&&num;8217&semi;s score by its rating&period; <&sol;li>&NewLine;<li>Find the total weighted score of all the firms by adding the weighted scores for each variable&period; <&sol;li>&NewLine;<&sol;ol>&NewLine;<h3 align&equals;"center">&&num;160&semi;<&sol;h3>&NewLine;<h3 align&equals;"center">Competitive Profile Matrix for Wal-Mart&&num;160&semi; <&sol;h3>&NewLine;<p align&equals;"left">&&num;160&semi;<&sol;p>&NewLine;<p align&equals;"center"><a href&equals;"http&colon;&sol;&sol;mba-lectures&period;com&sol;wp-content&sol;uploads&sol;2010&sol;10&sol;image8&period;png"><img style&equals;"border-bottom&colon; 0px&semi; border-left&colon; 0px&semi; display&colon; inline&semi; border-top&colon; 0px&semi; border-right&colon; 0px" title&equals;"image" border&equals;"0" alt&equals;"image" src&equals;"http&colon;&sol;&sol;mba-lectures&period;com&sol;wp-content&sol;uploads&sol;2010&sol;10&sol;image&lowbar;thumb8&period;png" width&equals;"500" height&equals;"271" &sol;><&sol;a> <&sol;p>&NewLine;<p align&equals;"justify">&&num;160&semi;<&sol;p>&NewLine;<p align&equals;"justify">The overall competitiveness of a firm can be evaluated on the basis of its overall strength rating&period; If the difference between a firm&&num;8217&semi;s overall rating and the scores of lower-rated rivals is higher then the firm has greater net competitive advantage&period; On the other hand&comma; if the difference between a firm&&num;8217&semi;s overall rating and the scores of higher-rated rivals is bigger then the firm has greater net competitive disadvantage&period; In the above example&comma; competitive profile matrix shows that Wal-Mart is the market leader and dominates its competitors with highest score 3&period;50&period; Target is on the second position dominating the Kmart and Kmart is the weakest competitor among these three with the score of 2&period;55&period;&&num;160&semi; &NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;