Competitive Profile Matrix for the Coca-Coal Company
The competitiveness of a company can be assessed on the basis of its general strength rating. If the dissimilarity among firm’s overall rating and the points of lower-rated rivals is greater then the firm has greater net competitive advantage. Alternatively, if the dissimilarity among a firm’s overall rating and the points of higher-rated rivals is larger then the company has net competitive disadvantage. In the above example, CPM Matrix demonstrates that Coca-Cola is the market leader and dominates its rivals with highest points of 3.74. Pepsi is the runner up with 3.42 points and Cadbury Schweppes is the weakest rival among these three with the score of 2.80. This Matrix also shows that Coca-Cola is strong in all the aspects of rivalry and has strong position in the market place.
Page: 1 2
Walmart Inc. is the world’s largest retailer, and it is one of the most admired…
This article will analyze in detail the role of managers in the adaptation of corporate…
British Airways is a renowned airline company, which has gained success as well as faced…
The article is related to the development of a Knowledge Management System (KMS) for MJR…
The report focused on analysis of IKEA, a prominent retail organization, with global operations. The…
The report offers an analysis of the human resource management strategies implemented at PlusNet and…
View Comments
very good
this was very helpful.
thanks.
thanks for the data...now i can do my homework...
That was good