Categories: Business Research

Concept Mapping

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">Concept mapping is the wide ranging method that helps an individual or group of persons to convey their ideas in an illustrative pattern&period; Concept mapping is also being named as mental mapping and concept webbing&period; This method is very helpful in formulating the solution to the research problem&period; It is a broad method and help social researchers and different group of researchers to develop their thoughts in a research&period; It becomes more significant when the researcher involves the group of stakeholder in the formulation of the research project&period; Concept mapping is used in variance ways like in the development of the product&comma; decision making&comma; strategic planning and analysis of a market etc&period; <&sol;p>&NewLine;<h2 align&equals;"justify">Steps of Concept Mapping<&sol;h2>&NewLine;<p align&equals;"justify">There are six steps involved in the concept mapping&period; These steps are accessed depending upon the weeks or months&period; Following are the steps&semi;<&sol;p>&NewLine;<h3 align&equals;"justify">Preparation Step<&sol;h3>&NewLine;<p align&equals;"justify">It is the first step of concept mapping which have thousands of stakeholders working in the process of mapping&period; This step involves the three things&semi; the most important is that catalyst of the mapping process works with the architecture to know about or categorize the applicants&period;&&num;160&semi; Secondly for developing the interest and focus of the project&comma; the initiator involves themselves with the stakeholders and lastly the group together makes the decisions for the schedule for appropriate mapping&period;<&sol;p>&NewLine;<h3 align&equals;"justify">Generation Step<&sol;h3>&NewLine;<p align&equals;"justify">In this step the stakeholders make the statements that determine the interest&period; Such statements describe the actions of the social procedures and also produce the outcomes that results the participation in the program&period; The number of people in the program can generate more than 200 statements&period;&&num;160&semi;&&num;160&semi; <&sol;p>&NewLine;<h3 align&equals;"justify">Structuring Step<&sol;h3>&NewLine;<p align&equals;"justify">&lbrack;large&rsqb;In this step members are involve in doing two things&period; Each of the members in structuring step kept together the similar nature of statements&period; In many of the cases the statements are arranged in the form of deck card means each one of the statement is displayed on the front&period; Secondly some scale is defined by each of the participant on the statements&period; Statements are rated from 1 to 5 as according to their value and importance&period; <&sol;p>&NewLine;<h3 align&equals;"justify">Representation Step<&sol;h3>&NewLine;<p align&equals;"justify">This step involves the representation on the map by the evaluating results of the statement as by their sorts and rating that was done in the structuring step&period; In this step two analyses are used&colon;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<blockquote>&NewLine;<p align&equals;"justify">Multidimensional scaling&colon; in this scaling all the sorted and piles statements by every individual are plotted on the map&period; <br &sol;>Cluster analysis&colon; output is taken from the multidimensional scaling and distributed into different clusters&period; <&sol;p>&NewLine;<&sol;blockquote>&NewLine;<h3 align&equals;"justify">Interpretation Step<&sol;h3>&NewLine;<p align&equals;"justify">In this step interpretations are made by the stakeholders their selves&period; <&sol;p>&NewLine;<h3 align&equals;"justify">Utilization step<&sol;h3>&NewLine;<p align&equals;"justify">This last step involves the addresses that focus on the original evaluation&period; <&sol;p>&NewLine;<h2 align&equals;"justify">Importance of Concept Mapping<&sol;h2>&NewLine;<p align&equals;"justify">Importance of concept mapping is describes in number of ways&comma; few of the are explained as&semi;&lbrack;linkunit&rsqb;<&sol;p>&NewLine;<p align&equals;"justify">• Mainly the concept mapping is a group process so its applications are better done in the team work especially where the stakeholder and the researchers work mutually&period;<&sol;p>&NewLine;<p align&equals;"justify">• A very well defined approach is used which makes very clear about the thoughts and their interpretations&period;<&sol;p>&NewLine;<p align&equals;"justify">• Concept mapping needed the expert programs of the computers so that type of data is easily determined and analysis and mapping is done accurately&period; <&sol;p>&NewLine;<h2 align&equals;"justify">References<&sol;h2>&NewLine;<p align&equals;"justify">• Jonassen&comma; D&period; H&period;&comma; Beissner&comma; K&period;&comma; &amp&semi; Yacci&comma; M&period; &lpar;1993&rpar;&period; Structural knowledge&colon; Techniques for representing&comma; conveying&comma; and acquiring structural knowledge&period; Hillsdale&comma; NJ&colon; Lawrence Erlbaum Associates&period;<&sol;p>&NewLine;<p align&equals;"justify">• www&period;socialresearchmethods&period;com&comma; accessed on April 5&comma; 2012&period;<&sol;p>&NewLine;<p align&equals;"justify">• Novak&comma; J&period; D&period; &lpar;1998&rpar;&period; Learning&comma; creating&comma; and using knowledge&colon; Concept maps as facilitative tools in schools and corporation&period; Mahwah&comma; NJ&colon; Lawrence Erlbaum Associates&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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