Categories: Marketing

Consumer Buying Behavior

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p><strong>3&period;Evaluating alternatives –<&sol;strong> it involves establishing the criterion for the evaluation process or in other words&comma; what the buyer is seeking and what the buyer does not wants&period;<&sol;p>&NewLine;<p><strong>4&period;Decision of purchasing –<&sol;strong> includes all the buying alternatives ranging from package&comma; the product&comma; the store and the methods of purchasing&period;<&sol;p>&NewLine;<p><strong>5&period;The purchase&semi;<&sol;strong> is basically the lapsed time between 4 and 5&comma; and is differ from the decision&period;<&sol;p>&NewLine;<p><strong>6&period;Satisfaction or dissatisfaction&colon;<&sol;strong> Post purchase evaluation – whether what you have decided is right or not&comma; and this is mitigated through the after sales communications&comma; and different warranties etc&period;<&sol;p><&sol;blockquote>&NewLine;<p>The sundry types of the consumer behavior are determined by the following&semi;<&sol;p>&NewLine;<blockquote><p>a&period;What was the level of involvement in making a purchase decision&quest; The level of interest&comma; the importance&comma; the intensity in that particular situation is studied&period;<&sol;p>&NewLine;<p>b&period;The level of involvement of buyers is necessary to study as to determine the motivation to seek information about any particular product or a service&period;<&sol;p><&sol;blockquote>&NewLine;<p>Pertinent to this&comma; there are 3 categories that affect the consumer buying decision process respectively&semi; &lpar;1&rpar; Personal &lpar;2&rpar; Psychological and &lpar;3&rpar; Social&period; The main reason why a business propels or shuts down is just this that they do&sol;don’t understand the customer psychology and what actually they are looking for&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<p>&lbrack;adsense&rsqb;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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