Consumerism

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">When you think of bringing sustainability into the marketing industry&comma; one gets skeptical about how it can serve to bring value to the main cause&period; Usually a common perception is associated with marketing by the term”GREEN WASH” which portrays a light image of the corporate sector instead of undertaking the corrective measures to overcome the pressing issues concerned with the business behind the scenes&period; <&sol;p>&NewLine;<p align&equals;"justify">Consumerism is now considered to be another catchphrase for this present modern era&semi; it’s basically represents the mindset that advocates the real purchase of goods and services that is increasing with time&period; Although this term is quite new among the masses but it’s being put into practice by the ruling class of the ancient civilization&period; The elite class was occupied in the overindulgence of food&comma; clothing and various other luxury items&period; By the late 1990s&comma; consumerism had been advocated by the most modern societies &period;Since consumption of goods and services is a component of GNP which the government would want to keep at an increasing level&period; Therefore&comma; the concept of Consumerism is mostly prevalent in a modern society&comma; who aspires to have more luxurious possessions and that’s how the smart marketers take advantage of Consumerism to increase their sales&period;<&sol;p>&NewLine;<p align&equals;"justify">&lbrack;large&rsqb;The question is whether the marketers are able to cause such swirl on the consumers to create a massive demand for their products and services&quest; And yes it’s possible&excl; The fundamental part of consumerism lies in the imitation by the lower classes of the affluent sector of society&period; Thus&comma; the marketers try to market to the wealthy segment of the society&period; There are many ways adopted by the marketers to get their brand associated with a particular sophisticated market&period; Marketers also take use of famous celebrities to endorse their brands as people are mostly influenced and try to imitate them in real&period; This type of marketing is done by the marketers in the retail and the shopping centre industry&period; For instance&comma; Pepsi and Coca Cola is endorsed by the famous cricketers and actors&period;<&sol;p>&NewLine;<p align&equals;"justify">Another way to influence the consumers to make a purchase decision is by developing promotional gimmicks which would help to encourage the purchase of goods by showing an instant gratification as keeping more consumers to get satisfied&period; The marketers need to ensure that the rewards are itself a compelling drive to increase sales&period; Also&comma; the marketers can make an excessive use of Ads that touches the heart of the target consumers&period; A research has shown that regardless of the age and gender&comma; the consumers take use of their emotions more rather than logic in making a purchasing decision&period;<&sol;p>&NewLine;<p align&equals;"justify">Consumerism is more likely to be a social phenomenon that empowers the consumers and buyers&period; It also keeps an eye on the companies and ensures that the consumers are getting quality products at a reasonable price&period; It also makes sure whether the consumers have got the right information about the products&period; Consumerism also has forced the companies to produce and take control of the products according to the needs and wants of the consumers&period; Thus&comma; it has a vital role in marketing from new product design to communication through promotional advertisements&period; &NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;