As per above calculations it has been accomplished that the company’s Total Weighted Score is 3.33 which shows that this company has been very much successful in utilizing its opportunities and minimizing the threats around it.
• Bulik, B.S.(2010). Marketer of the year 2010, Marketer of the Decade:Apple. Advertising Age.
• Srivastava, R.K. & Thomas, G.M. Managing brand performance: aligning positioning, execution and experience. Journal of Brand Management, 17(7), 465-471.
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