External Factor Evaluation (EFE) matrix is a strategic-management device which is frequently used for evaluation of current business environment. The EFE matrix is a superior instrument to prioritize and visualize the opportunities and threats that a company is facing. An external factor in the EFE Matrix comes from social, political, legal, economic and other external forces. An example of external factor evaluation (EFE) matrix is given for the Coca-Cola Company.
In the first column, lists down all the opportunities and threats. EFE matrix should include 10 to 20 key external factors.
External Factor Evaluation Matrix of Coca-Cola Company
Page: 1 2
Microsoft Corporation also known as MS is one of the biggest multinational technology-based company in…
The article is based upon in-depth analysis of Fast Food Industry of Australian Region with…
The paper presents detailed overview about the Apple Inc. analysis on the parameters set by…
The purpose of this research paper is to develop a marketing plan for the Thomson…
1. As applicable to other department managers, a human resources manager invigilates the departments and…
The purpose of the present article is to formulate a work allocation flow chart of…
View Comments
very good data provide us thanks
we get knowledge through these lectures
simple language