EFE Matrix of Coca-Cola Company

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">External Factor Evaluation &lpar;EFE&rpar; matrix is a strategic-management device which is frequently used for evaluation of current business environment&period; The EFE matrix is a superior instrument to prioritize and visualize the opportunities and threats that a company is facing&period; An external factor in the EFE Matrix comes from social&comma; political&comma; legal&comma; economic and other external forces&period; An example of external factor evaluation &lpar;EFE&rpar; matrix is given for the Coca-Cola Company&period; <&sol;p>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Steps in the Construction of EFE Matrix <&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<p align&equals;"justify">In the first column&comma; lists down all the opportunities and threats&period; EFE matrix should include 10 to 20 key external factors&period;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">In the second column assign weights to each factor that ranges from 0&period;0 &lpar;not important&rpar; to 1 &lpar;most important&rpar;&period; The total weights must sum to 1&period;00 &lpar;It should be noted that the importance of weights depend upon the probable impact of factors on the strategic position of the company&rpar;&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">In the column three&comma; rate each factor &lpar;ranging from 1 to 4&rpar; on the basis of company&&num;8217&semi;s response to that factor&period;&&num;160&semi; &lpar;Here&comma; 1 shows poor response&comma; 2 shows average response&comma; 3 shows above average response and 4 shows superior response&rpar;&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">In the column four&comma; calculate the weighted score by multiplying the each factor&&num;8217&semi;s weight by its rating&period;&NewLine;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Find the total weighted score by adding the weighted score for each variable&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<h3 align&equals;"center"><strong><&sol;strong><&sol;h3>&NewLine;<h3 align&equals;"left"><strong><&sol;strong><&sol;h3>&NewLine;<h3 align&equals;"center"><strong><&sol;strong><&sol;h3>&NewLine;<h3 align&equals;"center"><strong><&sol;strong><&sol;h3>&NewLine;<h3 align&equals;"center"><strong><&sol;strong><&sol;h3>&NewLine;<h3 align&equals;"center">&&num;160&semi;<&sol;h3>&NewLine;<p align&equals;"center"><strong>External Factor Evaluation Matrix of Coca-Cola Company<&sol;strong><&sol;p>&NewLine;<p> <a href&equals;"http&colon;&sol;&sol;mba-lectures&period;com&sol;wp-content&sol;uploads&sol;2010&sol;11&sol;image3&period;png"><img style&equals;"border-right-width&colon; 0px&semi; display&colon; block&semi; float&colon; none&semi; border-top-width&colon; 0px&semi; border-bottom-width&colon; 0px&semi; margin-left&colon; auto&semi; border-left-width&colon; 0px&semi; margin-right&colon; auto" title&equals;"image" border&equals;"0" src&equals;"http&colon;&sol;&sol;mba-lectures&period;com&sol;wp-content&sol;uploads&sol;2010&sol;11&sol;image&lowbar;thumb3&period;png" width&equals;"500" height&equals;"471" &sol;><&sol;a> &NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;