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<p> 5.Sum the weighted scores.</p>
<h3>EFE Matrix of Kraft Foods</h3>
<table cellspacing="0" cellpadding="2" width="598" border="0">
<tbody>
<tr>
<td valign="top" width="239"><strong>Opportunities</strong> </td>
<td valign="top" width="139"><strong>Weight</strong></td>
<td valign="top" width="71"><strong>Rating</strong></td>
<td valign="top" width="147"><strong>Weighted Score</strong></td>
</tr>
<tr>
<td valign="top" width="239">Operates in fast growing industry</td>
<td valign="top" width="139">0.08 (8%)</td>
<td valign="top" width="71">4</td>
<td valign="top" width="147">0.32</td>
</tr>
<tr>
<td valign="top" width="239">Increase in demand of healthy products </td>
<td valign="top" width="139">0.05 (5%)</td>
<td valign="top" width="71">3</td>
<td valign="top" width="147">0.15</td>
</tr>
<tr>
<td valign="top" width="239">Cost competition </td>
<td valign="top" width="139">0.10 (10%)</td>
<td valign="top" width="71">3</td>
<td valign="top" width="147">0.30</td>
</tr>
<tr>
<td valign="top" width="239">Merger and acquisition </td>
<td valign="top" width="139">0.08(10%)</td>
<td valign="top" width="71">3</td>
<td valign="top" width="147">0.24</td>
</tr>
<tr>
<td valign="top" width="239">Online existence on Internet for shopping</td>
<td valign="top" width="139">0.07 (7%)</td>
<td valign="top" width="71">3</td>
<td valign="top" width="147">0.21</td>
</tr>
<tr>
<td valign="top" width="239">Change in people lifestyle </td>
<td valign="top" width="139">0.07 (7%)</td>
<td valign="top" width="71">2</td>
<td valign="top" width="147">0.14</td>
</tr>
<tr>
<td valign="top" width="239">New product development</td>
<td valign="top" width="139">0.08 (8%)</td>
<td valign="top" width="71">3</td>
<td valign="top" width="147">0.24</td>
</tr>
<tr>
<td valign="top" width="239">&#160;</td>
<td valign="top" width="139">&#160;</td>
<td valign="top" width="71">&#160;</td>
<td valign="top" width="147">&#160;</td>
</tr>
<tr>
<td valign="top" width="239"><strong>Threats</strong> </td>
<td valign="top" width="139">&#160;</td>
<td valign="top" width="71">&#160;</td>
<td valign="top" width="147">&#160;</td>
</tr>
<tr>
<td valign="top" width="239">Strong competition </td>
<td valign="top" width="139">0.10 (10%)</td>
<td valign="top" width="71">3</td>
<td valign="top" width="147">0.30</td>
</tr>
<tr>
<td valign="top" width="239">New entrants in retail industry</td>
<td valign="top" width="139">0.05 (5%)</td>
<td valign="top" width="71">3</td>
<td valign="top" width="147">0.15</td>
</tr>
<tr>
<td valign="top" width="239">Online sales increasing which will results in increasing competition</td>
<td valign="top" width="139">0.10 (10%)</td>
<td valign="top" width="71">3</td>
<td valign="top" width="147">0.30</td>
</tr>
<tr>
<td valign="top" width="239">Economics recession </td>
<td valign="top" width="139">0.05 (5%)</td>
<td valign="top" width="71">1</td>
<td valign="top" width="147">0.05</td>
</tr>
<tr>
<td valign="top" width="239">Political issues </td>
<td valign="top" width="139">0.05 (5%)</td>
<td valign="top" width="71">1</td>
<td valign="top" width="147">0.05</td>
</tr>
<tr>
<td valign="top" width="239">Increase in obesity rate</td>
<td valign="top" width="139">0.10 (10%)</td>
<td valign="top" width="71">2</td>
<td valign="top" width="147">0.20</td>
</tr>
<tr>
<td valign="top" width="239">&#160;</td>
<td valign="top" width="139">&#160;</td>
<td valign="top" width="71">&#160;</td>
<td valign="top" width="147">&#160;</td>
</tr>
<tr>
<td valign="top" width="239"><strong>Total Weighted Score</strong></td>
<td valign="top" width="139"><strong>1.0(100%)</strong></td>
<td valign="top" width="71"><strong></strong></td>
<td valign="top" width="147"><strong>2.65</strong></td>
</tr>
</tbody>
</table>
<p> The score of 2.65 is above average which means that the company is performing well but there is still enough of improvement.
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