Categories: Strategy

EFE Matrix of Wal-Mart

5.Sum the weighted scores.

EFE Matrix of Wal-Mart

Opportunities Weight Rating Weighted Score
Exploit untapped markets of Asia and Europe 0.25 (25%) 4 1.0
Market penetration in USA market 0.05 (5%) 3 0.15
Cost competition 0.10 (10%) 3 0.30
Merger and acquisition 0.10(10%) 1 0.10
Online existence on Internet for shopping 0.10 (10%) 3 0.30
Threats
Strong competition 0.15 (15%) 4 0.60
New entrants in retail industry 0.05 (5%) 3 0.15
Online sales increasing which will results in increasing competition 0.10 (10%) 3 0.30
Economics recession 0.05 (5%) 1 0.05
Political issues 0.05 (5%) 1 0.05
Total Weighted Score 1.0(100%) 3.20

We can conclude from the result that Wal-Mart is responding to opportunities and threats in a superior way.

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