The Walt Disney Company is an American Multinational Company with diversified industry of mass media. The company was founded by the Walt and Roy Disney in 1923. The company is headquartered in Burbank, California, United States. The company is owned and executed by the Chairman and Chief Executive Officer Bob Lger. The company is serving its product and services all over the world. The products produced by the company are publishing, movies, theme parks, radio, internet and publishing. The company is one of the best and recognized studios in the Hollywood. The services provided by the company to its customers are licensed.
| External Strategic Factor | Weight | Rating | Weighted Score | Comments |
| OPPORTUNITIES | ||||
| Opportunity to expand and enhance | 0.13 | 4 | 0.52 | The company has the opportunity to expand and enhance its services by moving it into different segments in the respective markets. |
| Proper and appropriate inventory or stock management | 0.07 | 2 | 0.14 | The operating cost of the company can be reduced by the proper and appropriate inventory or stock management and hence profitability be improved. |
| Development of market in the under development countries is the great opportunity. | 0.03 | 3 | 0.09 | The development of the market by the company in the under development countries is the great opportunity and also with the establishment of the online websites can make the company to success. |
| Improving the bench mark rate according to the market scenarios. | 0.05 | 1 | 0.05 | The Walt Disney Company can improve its management practices by improving the bench mark rate according to the market scenarios. |
| Attaining more and more interest of the people. | 0.08 | 1 | 0.08 | Through the development of the park with different variations of the themes that make them more and more attractive so that they attain the interest of the people. |
| Cheaper alternative toys should be introduced. | 0.04 | 1 | 0.04 | Cheaper alternative toys should be introduced by the company to grasp the attention of the consumers and also involve the characteristics of the national and regional appeals. |
| The demand for the Disney land is increasing | 0.14 | 2 | 0.28 | The demand for the Disney land from the people is increasing rapidly so development of the park in the Hong Kong is the great incentive for the company. |
| THREATS | 0 |
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