External Factor Evaluation (EFE) Matrix is a strategic management tool which allows the strategists to examine the cultural, social, economic, demographic, political, legal, and competitive information. EFE Matrix indicates whether the firm is able to effectively take advantage of existing opportunities along with minimizing the external threats. Similarly, it will help the strategists to formulate new strategies and policies on the basis of existing position of the company. An example of external factor evaluation (EFE) matrix is given for the Perrigo Company (Leading global healthcare supplier that develops, manufactures and distributes over-the-counter (OTC) and prescription pharmaceuticals).
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great work done .. cheers
Thanks for your effort , u made it simple and clear
great work and thanks for your effort. there should be table for more clarification.
Thank you very much for your effort