There are two environments in which any company operates. First one is external environment consist of opportunities and threats and other one is internal environment consist of strengths and weaknesses. Opportunities and threats are uncontrollable factors whereas internal strengths and weaknesses are controllable factors.
These are the favorable factors exist in the external environment. Any company which has been proactively monitoring the external environment will surely try its best to utilize or capitalize the available opportunities. However, any opportunity can turned into threat if a direct competitors capitalize on it. Therefore, the time factor is important and should be considered while formulation and execution of strategies. [sky]
External opportunities contains but not limited to the following factors:
Acquisition of direct competitors.
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