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<div align="justify">The automotive industry crisis of 2008-2010 was the big downturn. Now it is challenge for industry players to recover. </div>
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<div align="justify">The financial crisis of 2007-10 caused by a liquidity deficit in the U.S banking system resulted decrease in consumer wealth. </div>
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<div align="justify">The crisis mainly felt in the U.S and also affected Asian and European automobile manufacturers. </div>
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<div align="justify">Car companies from North America, Europe, and Asia have implemented innovative marketing strategies to attract disinclined consumers. </div>
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<div align="justify">Major producers, including the Toyota and Big Three offered significant discounts across their lineups. </div>
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<div align="justify">North American consumers shifted to more fuel-efficient and higher-quality product of European and Japanese automakers. </div>
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<div align="justify">Environmental politics and allied anxiety concerning carbon emissions have sharp sensitivity to environmental protection worldwide and gas mileage standards. </div>
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<div align="justify">U.S manufacturers are facing soaring gasoline prices, health care costs for an aging workforce, dependence on declining SUV and eroding market share. </div>
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ford is one of the strongest company in the country
very good and comprehensive study on the company