Ford Motor Company SWOT Analysis

The automotive industry crisis of 2008-2010 was the big downturn. Now it is challenge for industry players to recover.

The financial crisis of 2007-10 caused by a liquidity deficit in the U.S banking system resulted decrease in consumer wealth.

The crisis mainly felt in the U.S and also affected Asian and European automobile manufacturers.

Car companies from North America, Europe, and Asia have implemented innovative marketing strategies to attract disinclined consumers.

Major producers, including the Toyota and Big Three offered significant discounts across their lineups.

North American consumers shifted to more fuel-efficient and higher-quality product of European and Japanese automakers.

Environmental politics and allied anxiety concerning carbon emissions have sharp sensitivity to environmental protection worldwide and gas mileage standards.

U.S manufacturers are facing soaring gasoline prices, health care costs for an aging workforce, dependence on declining SUV and eroding market share.