Ford Motors SWOT Analysis

•    Ford fired number of employees due to outsourcing.

•     Firestone Tire recalls caused Stock Price to bear 14.70, Lowest in Years.

•    Due to the diversity factor, it might lose focus on some lines

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Opportunities

•    Produce fuel efficient Cars in the upcoming years.

•    Produce Hybrid cars in upcoming years.

•    Invest on electric, hybrid and solar energy Vehicles.

•    They have a change to become more environment friendly company.

•    Enter into the Asian market.

•    Joint ventures with other major competitors to combat recession.

•    Initiate manufacturing operating in low cost countries.

•    Giving more charities

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Threats

•    Rapid changes in fuel prices.

•    Government regulation outside US.

•    Long lasting recession in majority of countries.

•    Hard competition from other motor vehicle companies like Toyota, TATA motors and etc.

•    Variation in currency rates.

•    Threats of substitutes

•    Due to the recession ford face tough time to please its investors and employees.