Functions of Advertising Agency

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p>Advertising only issue is the advertising agency which&comma; in most cases&comma; making the creative decisions and media&period; Also often supplies support market research and even participate in the total marketing plan&period; In some advertiser relations agency&comma; the agency operates fairly autonomous in its sphere of competence&comma; in others the poster continues to participate in the creative decisions and media as the campaign progresses&period;<&sol;p>&NewLine;<p>A modern agency employs three different types of people&comma; in addition to the administration&period; The first is the creative services group&comma; which includes writers&comma; artists and people involved in the production of advertising&period; This group develops an advertising campaign&comma; is preparing the track&comma; and create real ads&period; The second is the marketing services group with expertise in media and market research&period; This group includes technicians &&num;8211&semi; psychologists who run the market research efforts and operations researchers who develop media buying models&period; The final major group is the group&&num;8217&semi;s client services&comma; including account executives&period; The account executive is in many respects&comma; the counterpart agency&comma; brand manager for a client&comma; and is responsible for contacting the customer&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;