GE – General Electric SWOT Analysis

Strengths

•    Reported by Forbes as the largest company of 2009.

•    The company has 3 23,000 employees.

•    The company deal with huge number of products which include Genie, Aviation, Jet engines, Electricity,

Entertainment, Finance, Gas, turbines, Generation, Industrial Automation, Lighting, Medical imaging equipment,

Medical technology, Health informatics, Electric motors, Locomotives, Wind turbines, TV and motion pictures.

•    GE has total asset of worth US$ 797.769 billion as per Company 2008 Balance Sheet.

•    The company made number of acquisition in previous few years.

•    Enjoying high revenues and profits.

•    GE is the fourth most recognized brand in the world.

•  The ge.com is the 20th domain to have been registered on August 5th 1986.

•  It has four divisions namely GE Energy Infrastructure, GE Technology Infrastructure, GE Capital, and NBC Universal.

•    GE is one of the major computers company.

•    In Fortune Magazine’s 2005 “Global Most Admired Companies” list, GE ranked first overall. (February 2005)

•    In Fortune Magazine’s 2006 “America’s Most Admired Companies” list, GE ranked first overall. (March 2006).

•    GE was named to the Dow Jones Sustainability World Index as one of the world’s leaders in environmental, social and economic programs.

•  GE ranked ninth on Fortune Magazine’s “50 Most Desirable MBA Employers” list.

•    Strong Management and Culture.