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<ol>
<li>Produce fuel-efficient, smaller, and higher-quality models that can attract the consumers. </li>
<li>Chinese government condensed automotive taxes in order to encourage declining sales. </li>
<li>In February 2009; citing declining manufacturing numbers, the State Bank of India decreased interest rates on automotive loans. </li>
<li>Establish or Equip facilities to manufacture &#8216;advanced technology vehicles&#8217; that would meet up certain fuel economy and emissions standards. </li>
<li>One of the big opportunities is to shift manufacturing to other amenities in order to produce in-demand vehicles. Manufacturing could be done in those countries where the labor as well as material cost is low.&#160; </li>
<li>Diversification in other related and unrelated products or shifting to the hybrid electric engines. </li>
<li>The purchasing power of consumers is increasing due to end of financial crisis 2007-10. </li>
</ol>
<h3>&#160;</h3>
<h3>&#160;</h3>
<h3>Threats </h3>
<p> &#160;</p>
<ol>
<li>The automotive industry crisis of 2008-2010 was the big downturn. Now it is challenge for industry players to recover. </li>
<li>The financial crisis of 2007-10 caused by a liquidity deficit in the U.S banking system resulted decrease in consumer wealth. </li>
<li>The crisis mainly felt in the U.S and also affected Asian and European automobile manufacturers. </li>
<li>Car companies from North America, Europe, and Asia have implemented innovative marketing strategies to attract disinclined consumers. </li>
<li>Major producers, including the Toyota and Big Three offered significant discounts across their lineups. </li>
<li>North American consumers shifted to more fuel-efficient and higher-quality product of European and Japanese automakers. </li>
<li>Environmental politics and allied anxiety concerning carbon emissions have sharp sensitivity to environmental protection worldwide and gas mileage standards. </li>
<li>U.S manufacturers are facing soaring gasoline prices, health care costs for an aging workforce, dependence on declining SUV and eroding market share. </li>
<li>The company is facing very high labor and raw material cost as compared to Asian manufacturers.&#160;&#160;&#160; </li>
<li>GM is also facing criticism on its culture and corporate practices. In 2007, its employees union went on the first countrywide strike due to which a transmission facility and two car assembly plants were closed down. </li>
</ol>

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