General Motors has a strong vision statement in which it talks about future, continuous change , target market, products, services, customers, quality, benchmark, employees teamwork and research and development.
Since General Motors has communicated clear message to it’s stakeholders in the form of vision, thus they don’t have any mission statement.
GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of GM people. Becoming the best is an unending journey, a constantly changing destination. But that’s where we’re determined to drive – one car, one truck, one customer at a time.
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