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<p>• It has weak presence regarding the social-networking space.</p>
<p>• The products and services integration is quite heterogeneous.</p>
<p>• It does not hold any strategy for contraction.</p>
<p>• The cost for the data-center getting higher and higher.</p>
<h3>Opportunities</h3>
<p>• It has vast opportunities for reaching new groups/segments and reaching for new contents.</p>
<p>• Easy expert search, which can be integrated using open-url.</p>
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<p>• Using higher value content on the web.</p>
<p>• It can relive the trend like Yahoo! and MSN and become a mass market portal for users that will increase switching costs for its potential users.</p>
<p>• It can add localized vendors paid advertisements on the localized search.</p>
<p>• It can merge with an already existing mass market portal to cover more ground regarding its users.</p>
<p>• It can provide more services to the hand-held devices to capture more market that goes past the conventional internet.</p>
<p>• It can increase its overall ad spending online.</p>
<p>• Its can enhance by having new acquisitions.</p>
<p>• It can increase the internet usage which will render the usage of google.com to be increased as well.</p>
<p>[adsense]</p>
<h3>Threats</h3>
<p>• It can lose control over the indexing policy.</p>
<p>• The censorship will be imposed which will render many services to be less effective.</p>
<p>• Library services becoming less visible.</p>
<p>• Users ending up not getting to the institutional subscription.</p>
<p>• The disappearance of informational skills.</p>
<p>• Competition from firms like Yahoo, MSN.</p>
<p>• Legal trials.</p>
<p>• Federal lawsuit regarding the collection of search habits of the consumers, which erodes public perception.</p>
<p>• It will lose a considerable amount of revenue if its contacts with portals like AOL.</p>
<p>• There is no time constraint regarding the business, competitors can emerge with better interface and new ideas regarding the search mechanism that will make Google lose its market share.</p>
<p>• Its confusing cost-per-click policy can disappoint the clients and the firm may start losing them.</p>
<p>• It can lose its simple and user-friendly interface if it decides to become a portal, for which it is favorite among its users.</p>
<p>• It can get stuck in issues if it decides to acquire information regarding its users’ personal information.</p>
<p>• Merging with another already establish mass market portal will be a good step, but Google will start losing its well-earned brand-name.</p>
<p>• Its service relies highly on its network members.</p>
<p>• Privacy issues regarding the content ownership.
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View Comments
An attempt to identify the SWOT factors with Google is very helpful and timely especially given the fact that Google has became the most popular search engine.
Learning from these factors could give an understanding how SWOT Analysis can help an organization to get into world best.
Thank you mate it was very helpful for me.
Very helpful. Thanks!
We are always available for your help.
very helpful
Just to let you know AdWords and AdSense are not two entirely different programs as you make it seem. Adwords is the "main mechanism" and AdSense is simply a customized delivery method of AdWords for specific sites.
http://support.google.com/adsense/bin/answer.py?hl=en&answer=76231
(Your lack of research makes questionable your authority as an "MBA-Tutorial" site)