Categories: Strategic Management

Grand Strategy Matrix of Coca-Cola

Grand Strategy Matrix is famous tool for alternative strategies in addition to Space Matrix, BCG Matrix, IE Matrix and SWOT Matrix. All the firms can fall in one of the GSM’s four strategy quadrants. Grand strategy Matrix evaluation is based on two dimensions i.e. market growth and competitive position. Each quadrant provides the set of possible strategies in which company falls such as Quadrant 2 contains market development, market penetration, product development, horizontal integration, divestiture, and liquidation strategies. Quadrant 3 contains the set of retrenchment, related diversification, divestiture, unrelated diversification and liquidation strategies. Quadrant 4 contains the set of diversification, joint ventures and unrelated diversification strategies.

 

 Grand Strategy Matrix of Coca-Cola Company

 

As figure identify that Coca-Cola Company comes in the 1stquadrant. The company management must focus on current market and achieve growth by adopting product development, market development and market penetration strategies. The company has abundant resources and competitive advantage through which it can achieve growth by adopting the backward and forward integration strategies.  Coca-Cola Company can also adopt the related diversification strategy to reduce its risk with broad portfolio or product line. Coca-Cola can afford to take benefit of external opportunities in many areas. It can also take risks being aggressive when necessary.         

kasi

View Comments

  • Yes, Coca Cola have the control of the market. They can do anything, even take some risky decisions and they will survive :)

    Regards

Recent Posts

Porter’s Five Forces of Microsoft

Microsoft Corporation also known as MS is one of the biggest multinational technology-based company in…

2 years ago

Porter’s 5 Forces Analysis of Fast Food Industry

The article is based upon in-depth analysis of Fast Food Industry of Australian Region with…

2 years ago

Apple Inc. – Porter’s Five(5) Forces Analysis

The paper presents detailed overview about the Apple Inc. analysis on the parameters set by…

2 years ago

Marketing Plan – Thomson Holiday Group

The purpose of this research paper is to develop a marketing plan for the Thomson…

2 years ago

Case Study – Jerk Stars Ltd- Sales and Marketing Human Resources Dilemma

1. As applicable to other department managers, a human resources manager invigilates the departments and…

2 years ago

KFC Jamaica – Operation and Services Flow

The purpose of the present article is to formulate a work allocation flow chart of…

2 years ago