Harley-Davidson SWOT Analysis

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<h3>Opportunities<&sol;h3>&NewLine;<p align&equals;"justify">• The demand for Harley Davidson is the highest in Europe on the international market&period;&lbrack;large&rsqb;<&sol;p>&NewLine;<p align&equals;"justify">• It must market their products more competitive&comma; especially in the European market&period;<&sol;p>&NewLine;<p align&equals;"justify">• India is a large untapped market for motorcycle too&period;<&sol;p>&NewLine;<p align&equals;"justify">• Women and young people are more inclined to ride a bike&period;<&sol;p>&NewLine;<p align&equals;"justify">• International market for bicycles is much larger than the U&period;S&period; market&period;<&sol;p>&NewLine;<p align&equals;"justify">• Customer value parts in the international market&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<p align&equals;"justify">• Even in regions where the economy is at a low level&comma; Harley may take the opportunity by the thought of customers in that situation&comma; a bicycle is a cheaper way to travel&comma; which would be favorable for the Harley&period;<&sol;p>&NewLine;<h3>Threats<&sol;h3>&NewLine;<p align&equals;"justify">• Capacity constraints and supply shortages have anticipated the loss in recent years&period;<&sol;p>&NewLine;<p align&equals;"justify">• The average age of purchase according to an investigation of 42 years old and growing&period;<&sol;p>&NewLine;<p align&equals;"justify">• Increased environmental regulations&period;<&sol;p>&NewLine;<p align&equals;"justify">• Increased standards in the European market&period;<&sol;p>&NewLine;<p align&equals;"justify">&lbrack;linkunit&rsqb;• Some of the competitors of the company is using more resources in marketing their product line &lpar;bicycles&rpar; and is a  threat because it can change your risk factor for having diversified product line&period;<&sol;p>&NewLine;<p align&equals;"justify">• Buell Division should continue under the umbrella of Harley&period;<&sol;p>&NewLine;<p align&equals;"justify">• Because of the low cost of making a bike and the higher profit margin&comma; it is clear that more competition can participate&comma; especially those already in the car manufacturing market&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;