Categories: Strategic Management

IFE Matrix of Coca-Cola Company

IFE Matrix  of Coca-Cola Company

 

The total weighted score ranges from 1 to 4 (where 1 is low, 4 is high and 2.5 is average) regardless of the total number of internal factors used in the analysis. If the total weighted score is less than 2.5 it indicates that the organization is weak internally. On the other hand, the scores above 2.5 show strong internal position. An internal factor could be included twice in the IFE Matrix if the factor is both strength and weakness. In case of Coca-Cola Company the total weighted score is above than average, it means that the company is strong internally.

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kasi

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  • the companyshould have price differentiation accordind to the customer ability (income)
    thecompany should invest more in open space like sports area and station area

  • the company should have price differentiation for soft drinks according to the customer ability to purchase the products
    the company should invest more in open spaces likesports area and bus stand area(station)

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