IKEA Strategic Alternatives for US Market Expansion

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">IKEA employ for following strategic alternative to further penetrate the U&period;S market&period; <&sol;p>&NewLine;<p align&equals;"justify">• More focus on customer service by offering more convenience to customers by allowing them to purchase products online and its home delivery&period; Establish CRM for customer record keeping and communicate with them for new product offerings and promotions&period; <&sol;p>&NewLine;<p align&equals;"justify">• Accurate selection of store locations and place the products as per the locality needs&period; For example&comma; IKEA can showcase their existing standard designs on stores located near universities and showcase expensive custom designs on stores for high end customers looking for classic&comma; expensive designs and superior services&period; <&sol;p>&NewLine;<p align&equals;"justify">• Manufacture the higher end products for the Americans willing to pay more for high quality&comma; classic design and superior services&period; &NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;