IKEA Strategic Focus to Expand in US Markets

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">The United States is an important global market for IKEA expansion&period; The living standards of US people are high as compared to other countries however&semi; some Americans are cost conscious and looking for low cost products and services&period; <&sol;p>&NewLine;<p align&equals;"justify">IKEA has been addressing the needs of young cost conscious segment however&semi; to address the needs of Americans having high living standards and willing to spend more for classic designs&comma; high quality and services&period; <&sol;p>&NewLine;<p align&equals;"justify">IKEA has to increase furniture design range by adding new product line which meets the preference of American’s who are willing to pay more to get high quality&comma; classic design and superior services&period; The execution time of this strategy can be reduced by franchising and local acquisitions&period; This enables IKEA to understand customer culture and value by hiring local employees&period; <&sol;p>&NewLine;<p align&equals;"justify">Americans prefer online shopping rather than visiting stores due to busy schedule&period; IKEA is lacking in virtual presence as customer can buy limited products form their online store&period; IKEA need to revamp the online store to showcase and purchasing of all of their products&period; In this way&comma; American customers will get their furniture at their door step&period; &NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;