Categories: SWOT Analysis

IKEA SWOT Analysis

• Offer limited customizations in furniture design

• Allocate less budget for marketing

• Weak online presence; customer can’t buy all the products online

External Opportunities

• Improve and expand services for improving customer experience.

• Establish online shopping platform to reduce dependency on physical stores.

• Demand of simple and stylish furniture is increasing.

External Threats

• It has been facing strong competition from traditional and online stores.

• Preferences change with time so people might get bored of simple style and move towards classic furniture designs which are easily available with more convenient services.

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