Important Topics for Projects in Marketing

Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:

Topics for Research in Marketing

1. The effects of pharmaceutical dispensing pattern on consumer store patronage
2. Table turnover augmentation: variables affecting the time spent in dining experience
3. A comparative study on application of advertising through cell phone framework among various types of goods and services
4. Market entry strategy in an emerging market using Country of Origin information
5. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
6. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
7. Effect of self-placement of habitual buying products on their sales
8. Determinants of consumer buying behavior through mega stores in (country name)
9. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
10. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
11. Customer Delight in banking
12. To identify service quality gaps in banking sector: A comparative study of local and foreign banks
13. Effects of occupational status on women food buying and cooking behavior
14. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
15. Effects of gender on family buying decision
16. Effects of recession on consumer buying behavior
17. Factors effecting positive and negative word of mouth in restaurant industry
18. The effect of brand image on consumer taste preference
19. The effect of recession on promotional activities
20. The effect of recession advertising
21. Factors effecting level of impulse buying
22. Effects of technology change on information seeking habits of individuals
23. Effects of product and consumer characteristics on free sample trail/usage
24. Consumer response to unethical retailer behavior
25. Relationship between consumers internal usage practices and awareness to internal advertising
26. Effects of consumer response to in store promotion on brand image and purchase intention
27. Attitude of people in different roles towards direct marketing
28. The impact of counterfeit brands on consumers acceptance of original brands
29. The effects of product, market and organizational characteristics on market research practices
30. A comparative study of sellers and buyers in market acceptability of licensed software
31. Affect of deceptive advertising on consumer loyalty in telecom sector
32. Factor affecting educationist/scientist response to patent registration
33. Consumer awareness and usage of E-banking transactions through mobile phones
34. The effects of advertising research practices on the advertising performance of companies
35. Impact of performance commitment on customer’s evaluation of product quality
36. Relationship between packaging characteristics and consumer brand preference
37. Relationship between marketing research, customer knowledge and company sales
38. Effect of product innovativeness and trial ability on new product adoption
39. Relationship between corporate image and mobile phone advertising
40. Shelf spacing competition: A comparative analysis of local and international brand
41. Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories
42. A consumer decision making  model in the automobile industry of (country name)
43. Factors behind brand switching in the telecom industry
44. Consumer purchase behavior in out-of-stock situations at retail outlets
45. Understanding consumer response towards sales promotion in the fast food industry
46. Factors influencing customer satisfaction in health care services
47. Impact of congruity between self-concept and brand image on brand preference in the automobile industry
48. The impact of brand extension on brand personality
49. The impact of personal involvement on store brand selection
50. A four dimension approach to attitude measurement
51. Sustainable competitive advantages in hospital industry
52. Customers evaluation of perceived value of service rendered by physician consultant
53. Studying consumer reactions to the Von Restorff effect
54. Effect of personal and personality characteristics on sales performance
55. Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
56. The revival of radio advertising in (country name): A comparative study of advertiser and consumer
57. The effect of corporate characteristic on the choice of CSR
58. Relationship between organization characteristic and organization response to Gray market
59. The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
60. A study of waste management and recycling in (country name)
61. The effects of publicity source characteristics on consumer belief
62. The effects of search engine optimization on marketing performance of the companies
63. Impact of parent brand image on the brand extension of the firm
64. Impact of nutritional labeling on the consumer buying behavior
65. Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
66. Impact of communication on service brand evaluation
67. Factor affecting compulsive buying behavior in credit card consumer
68. The effects of consumer environmental consciousness and environmental friendliness on brand preference
69. Factor influencing customer retention in hotels
70. The impact of different sales promotion tactics on consumer of GSM networks in terms of usage
71. Effect of in-store shelf spacing on purchase intent
72. Role of outdoor advertising in brining awareness and developing perception for social causes
73. Factors behind use of plastic money in (country name): A study of consumer behavior
74. To evaluate the packaging variables and their impact on consumer preference in soft drink
75. A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
76. The impact of customer expectation service on gender basis
77. The impact of fashion involvement and hedonistic consumption tendency on buying behavior
78. Impact of mood on brand recall and attitude of brand placement in television program
79. The effect of customer relationship management on customer retention
80. The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants
81. Relationship between store image and consumer preferences towards store brand
82. A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets
83. Consumer buying behavior in shopping stores: impact of store dimensions and demographics
84. Brand awareness and brand attitude as the predictors of market share
85. Impact of advertising and price sensitivity and consumer buying behavior
86. A study on consumer spending via credit cards
87. Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior
88. Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
89. Influence of humor advertising on consumer brand perception
90. An association between advertising messages and content and the response of the children
91. An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice
92. The impact of marketing activities on the sales of pharmaceutical companies
93. Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory
94. To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation
95. To study the effects of housewife quality perception of ready to cook meal on their preference to use
96. To study the effects of offensive images and tests on ad recall, brand recall and brand image
97. To study the effects of brand relevance strategies on brand share and brand sales
98. To study the effect of branded ingredients on consumer perception
99. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle