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<p align="justify">Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:</p>
<p align="center"><strong> Topics for Research in Marketing </strong></p>
<ol>
<li>
<div align="justify">The effects of pharmaceutical dispensing pattern on consumer store patronage </div>
</li>
<li>
<div align="justify">Table turnover augmentation: variables affecting the time spent in dining experience</div>
</li>
<li>
<div align="justify">A comparative study on application of advertising through cell phone framework among various types of goods and services</div>
</li>
<li>
<div align="justify">Market entry strategy in an emerging market using Country of Origin information</div>
</li>
<li>
<div align="justify">Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands</div>
</li>
<li>
<div align="justify">Characteristics of customer loyalty: impact of brand image or product characteristics/attributes &#8211; A study of packaged milk brands </div>
</li>
<li>
<div align="justify">Effect of self-placement of habitual buying products on their sales</div>
</li>
<li>
<div align="justify">Determinants of consumer buying behavior through mega stores in (country name)</div>
</li>
<li>
<div align="justify">Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products </div>
</li>
<li>
<div align="justify">Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name) </div>
</li>
<li>
<div align="justify">Customer Delight in banking </div>
</li>
<li>
<div align="justify">To identify service quality gaps in banking sector: A comparative study of local and foreign banks</div>
</li>
<li>
<div align="justify">Effects of occupational status on women food buying and cooking behavior </div>
</li>
<li>
<div align="justify">Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)</div>
</li>
<li>
<div align="justify">Effects of gender on family buying decision</div>
</li>
<li>
<div align="justify">Effects of recession on consumer buying behavior</div>
</li>
<li>
<div align="justify">Factors effecting positive and negative word of mouth in restaurant industry</div>
</li>
<li>
<div align="justify">The effect of brand image on consumer taste preference</div>
</li>
<li>
<div align="justify">The effect of recession on promotional activities </div>
</li>
<li>
<div align="justify">The effect of recession advertising</div>
</li>
<li>
<div align="justify">Factors effecting level of impulse buying</div>
</li>
<li>
<div align="justify">Effects of technology change on information seeking habits of individuals</div>
</li>
<li>
<div align="justify">Effects of product and consumer characteristics on free sample trail/usage</div>
</li>
<li>
<div align="justify">Consumer response to unethical retailer behavior</div>
</li>
<li>
<div align="justify">Relationship between consumers internal usage practices and awareness to internal advertising </div>
</li>
<li>
<div align="justify">Effects of consumer response to in store promotion on brand image and purchase intention</div>
</li>
<li>
<div align="justify">Attitude of people in different roles towards direct marketing</div>
</li>
<li>
<div align="justify">The impact of counterfeit brands on consumers acceptance of original brands </div>
</li>
<li>
<div align="justify">The effects of product, market and organizational characteristics on market research practices</div>
</li>
<li>
<div align="justify">A comparative study of sellers and buyers in market acceptability of licensed software</div>
</li>
<li>
<div align="justify">Affect of deceptive advertising on consumer loyalty in telecom sector </div>
</li>
<li>
<div align="justify">Factor affecting educationist/scientist response to patent registration</div>
</li>
<li>
<div align="justify">Consumer awareness and usage of E-banking transactions through mobile phones</div>
</li>
<li>
<div align="justify">The effects of advertising research practices on the advertising performance of companies</div>
</li>
<li>
<div align="justify">Impact of performance commitment on customer&#8217;s evaluation of product quality </div>
</li>
<li>
<div align="justify">Relationship between packaging characteristics and consumer brand preference</div>
</li>
<li>
<div align="justify">Relationship between marketing research, customer knowledge and company sales </div>
</li>
<li>
<div align="justify">Effect of product innovativeness and trial ability on new product adoption </div>
</li>
<li>
<div align="justify">Relationship between corporate image and mobile phone advertising </div>
</li>
<li>
<div align="justify">Shelf spacing competition: A comparative analysis of local and international brand</div>
</li>
<li>
<div align="justify">Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories</div>
</li>
<li>
<div align="justify">A consumer decision making&#160; model in the automobile industry of (country name)</div>
</li>
<li>
<div align="justify">Factors behind brand switching in the telecom industry</div>
</li>
<li>
<div align="justify">Consumer purchase behavior in out-of-stock situations at retail outlets</div>
</li>
<li>
<div align="justify">Understanding consumer response towards sales promotion in the fast food industry </div>
</li>
<li>
<div align="justify">Factors influencing customer satisfaction in health care services </div>
</li>
<li>
<div align="justify">Impact of congruity between self-concept and brand image on brand preference in the automobile industry</div>
</li>
<li>
<div align="justify">The impact of brand extension on brand personality </div>
</li>
<li>
<div align="justify">The impact of personal involvement on store brand selection</div>
</li>
<li>
<div align="justify">A four dimension approach to attitude measurement </div>
</li>
<li>
<div align="justify">Sustainable competitive advantages in hospital industry </div>
</li>
<li>
<div align="justify">Customers evaluation of perceived value of service rendered by physician consultant </div>
</li>
<li>
<div align="justify">Studying consumer reactions to the Von Restorff effect</div>
</li>
<li>
<div align="justify">Effect of personal and personality characteristics on sales performance</div>
</li>
<li>
<div align="justify">Effectiveness of utility bill as promotion medium (a comparative study between company and consumer) </div>
</li>
<li>
<div align="justify">The revival of radio advertising in (country name): A comparative study of advertiser and consumer</div>
</li>
<li>
<div align="justify">The effect of corporate characteristic on the choice of CSR</div>
</li>
<li>
<div align="justify">Relationship between organization characteristic and organization response to Gray market</div>
</li>
<li>
<div align="justify">The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising </div>
</li>
<li>
<div align="justify">A study of waste management and recycling in (country name)</div>
</li>
<li>
<div align="justify">The effects of publicity source characteristics on consumer belief</div>
</li>
<li>
<div align="justify">The effects of search engine optimization on marketing performance of the companies</div>
</li>
<li>
<div align="justify">Impact of parent brand image on the brand extension of the firm</div>
</li>
<li>
<div align="justify">Impact of nutritional labeling on the consumer buying behavior </div>
</li>
<li>
<div align="justify">Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation</div>
</li>
<li>
<div align="justify">Impact of communication on service brand evaluation </div>
</li>
<li>
<div align="justify">Factor affecting compulsive buying behavior in credit card consumer</div>
</li>
<li>
<div align="justify">The effects of consumer environmental consciousness and environmental friendliness on brand preference</div>
</li>
<li>
<div align="justify">Factor influencing customer retention in hotels</div>
</li>
<li>
<div align="justify">The impact of different sales promotion tactics on consumer of GSM networks in terms of usage</div>
</li>
<li>
<div align="justify">Effect of in-store shelf spacing on purchase intent</div>
</li>
<li>
<div align="justify">Role of outdoor advertising in brining awareness and developing perception for social causes</div>
</li>
<li>
<div align="justify">Factors behind use of plastic money in (country name): A study of consumer behavior</div>
</li>
<li>
<div align="justify">To evaluate the packaging variables and their impact on consumer preference in soft drink</div>
</li>
<li>
<div align="justify">A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent </div>
</li>
<li>
<div align="justify">The impact of customer expectation service on gender basis</div>
</li>
<li>
<div align="justify">The impact of fashion involvement and hedonistic consumption tendency on buying behavior</div>
</li>
<li>
<div align="justify">Impact of mood on brand recall and attitude of brand placement in television program</div>
</li>
<li>
<div align="justify">The effect of customer relationship management on customer retention</div>
</li>
<li>
<div align="justify">The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants</div>
</li>
<li>
<div align="justify">Relationship between store image and consumer preferences towards store brand</div>
</li>
<li>
<div align="justify">A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets</div>
</li>
<li>
<div align="justify">Consumer buying behavior in shopping stores: impact of store dimensions and demographics</div>
</li>
<li>
<div align="justify">Brand awareness and brand attitude as the predictors of market share</div>
</li>
<li>
<div align="justify">Impact of advertising and price sensitivity and consumer buying behavior</div>
</li>
<li>
<div align="justify">A study on consumer spending via credit cards</div>
</li>
<li>
<div align="justify">Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior </div>
</li>
<li>
<div align="justify">Effectiveness of integrated marketing communication with respect to consumer attitude towards brand</div>
</li>
<li>
<div align="justify">Influence of humor advertising on consumer brand perception</div>
</li>
<li>
<div align="justify">An association between advertising messages and content and the response of the children</div>
</li>
<li>
<div align="justify">An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice</div>
</li>
<li>
<div align="justify">The impact of marketing activities on the sales of pharmaceutical companies</div>
</li>
<li>
<div align="justify">Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory </div>
</li>
<li>
<div align="justify">To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation</div>
</li>
<li>
<div align="justify">To study the effects of housewife quality perception of ready to cook meal on their preference to use</div>
</li>
<li>
<div align="justify">To study the effects of offensive images and tests on ad recall, brand recall and brand image</div>
</li>
<li>
<div align="justify">To study the effects of brand relevance strategies on brand share and brand sales </div>
</li>
<li>
<div align="justify">To study the effect of branded ingredients on consumer perception</div>
</li>
<li>
<div align="justify">To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle </div>
</li>
</ol>

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View Comments
i need a research topic related to marketing, plz help me
thank you for your cooperation by locating such title for my research
Dear Sir..i need a research topic on advertising or consumer involvement
Heloo..i need a research topic on advertising
Dear sir, i am mba and I need to pursue my phd. I want some suggesions regarding the research topics. Something related to online shopping trend in india and its affect on retail outlets. My question is that can I go with this topic.
Dear Sir...I am an MBA candidate and would want to research on the following: Impact of brand awareness on sales performance: A study of telcos in Zimbabwe. I need guidelines on the methodology.
i want to do project on online shopping......please suggest me some tips........guid me plz
dear sir,
i am doing MBA pharm tech in marketing and my research topic is "Role of awareness and patient education in healthcare sector",i am bit confused in making a effective questionnaire. can you help me out .what type of question i should i ask? what should be sample size?
hai sir/madam, I am an mba student and i have project in 4th sem.. plz suggest me good topics in marketing but company provide catering service and thy supply food to airport only.. In this way you suggest me a good topic in marketing..
Hello sir.
I would like request for the way through this topic " consumer awareness and usage of mobile banking through mobile phones."
I am currently study masters of science in marketing from Mzumbe university Dar es Salaam Tanzania.