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<p><strong>Market development strategy examples</strong></p>
<blockquote><p>Pakistan State Oil(PSO) developing new market by exporting oil to Afghanistan.</p>
<p>Chinese products developed new market for their product worldwide.</p></blockquote>
<h3>Product Development Strategy</h3>
<p align="justify">Developing or modifying new products and offering to the existing market is called product development strategy. This strategy takes time and money for developing a new product. Marketing Manager must conduct a detailed survey whether it is feasible to introduce new product in the current market.</p>
<p align="justify"><strong>Product Development Figure</strong></p>
<p align="justify"><a href="http://mba-tutorials.com//wp-content/uploads/2009/08/product_development_funnel_copy_gn07.jpg"><img style="border-width: 0px;" src="http://mba-tutorials.com//wp-content/uploads/2009/08/product_development_funnel_copy_gn07_thumb.jpg" alt="product_development_funnel_copy_gn07" width="240" height="240" border="0" /></a></p>
<p align="justify"><strong>Product development strategy examples</strong></p>
<blockquote><p><strong>Google </strong>developed a new browser <strong>Chrome</strong> for the existing Internet user.</p>
<p><strong>McDonalds</strong> is always within the fast-food industry, but frequently markets <strong>new burgers</strong>.</p></blockquote>
<h3>Diversification Strategy</h3>
<p>Diversification Strategy is the development of new products in the new market. Diversification strategy is adopted by the company if the current market is saturated due to which revenues and profits are lower. At the corporate level, it is generally and its also very interesting entering a promising business outside of the scope of the existing business unit.</p>
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<p><strong>Diversification Strategy Figure</strong></p>
<p><a href="http://mba-tutorials.com//wp-content/uploads/2009/08/Ansoff_diversification.jpg"><img style="border-width: 0px;" src="http://mba-tutorials.com//wp-content/uploads/2009/08/Ansoff_diversification_thumb.jpg" alt="Ansoff_diversification" width="400" height="170" border="0" /></a></p>
<p><strong>Diversification strategy examples</strong></p>
<blockquote>
<p align="justify"><strong>Virgin Media</strong> moved from music producing to travels and mobile phones</p>
<p align="justify"><strong>Walt Disney</strong> moved from producing animated movies to theme parks and vacation properties</p>
<p align="justify"><strong>Canon</strong> diversified from a camera-making company into producing whole new range of office equipment.</p>
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An amazing, complete, relevant information. I'm rightnow preparing for my exam.
Thanks for the interesting article on Ansoff’s Product-Market Expansion Grid. I would rate this article 10 on 10 because of simple language, appropriate examples and beautiful presentation.
I did not understand the model when taught in class but now i understand God bless u.
Thx for the helpful article. I'm in Rwanda & preparing for my exam. This grid was so difficult for me to understand but now i understand.
Thanx for wonderfull explaination about matrix of ansoff's model..