Key Success Factors of Hotel Websites

Key success factors refer to those factors which are important to future competitive success of industry members. These factors include product attributes, competitive capabilities, resources, competencies, market achievements etc. It is very important for the strategists to understand the landscape of industry in order to identify the most important competitive success factors. Due to changes in driving forces and competitive conditions, the key success factors of one industry differ from other. The key success factors of hotel websites are discussed below.

Key Success Factor (KSF’s) of Hotel Websites

If you are in hospitality industry, your existence on the internet is not somewhat that could be disregarded. Many of the studies conducted on hospitality industry reveals that more than 80% of the travelers make their hotel selections and more than fifty percent (50%) end up online booking. Similarly, approximately eighty percent (80%) of those prefer to book directly at the official websites of the hotel if they find the competitive rates and the honorable experience. Online booking remains the only way of growth in the hospitality industry. So; it is very important to design your website which attracts more customers. Here are some of the important Key Success Factors to design the successful website:

Designing

is one of the most important critical success factors for any website to be a user friendly. In today’s fast environment every one is busy and time is money for them. Therefore, they just ignore the complicated websites to save their time.

Engine Friendly

Your website also must be a search engine friendly because it guarantees that your website will be found on the internet. If you find that search engine has updated keywords then you should modify accordingly.

Key word

Your website must contain the set of commonly used keywords. When any body wants to search any thing and type in his/her browser, search engine ensure the records of the website and display the most relevant to the searched keyword. If two website have the same page rank, search engine will show the most relevant first.

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