Categories: Strategic Management

Key Success Factors of Apple

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">Key success factors are significant to future success of industry firms&period; These factors encompass competencies&comma; market achievements&comma; resources&comma; competitive capabilities and product attributes etc&period; It is most important for the strategists to be familiar with the external environment in order to distinguish the most important competitive success factors&period; The KSFs of Apple are given below&colon; <&sol;p>&NewLine;<h3 align&equals;"justify">Extensive Research &amp&semi; Development <&sol;h3>&NewLine;<p align&equals;"justify">Apple started the building of Infinite Loop campus and each activity on the campus was constrained to R&amp&semi;D&period; In the campus every building was named as R&amp&semi;D 1 to R&amp&semi;D 6&period; Apple increased its workforce by 12&comma;600 employees for the year 2010 as the technology oversize strengthened its R&amp&semi;D activities&period; <&sol;p>&NewLine;<h3 align&equals;"justify">Innovative Activities<&sol;h3>&NewLine;<p align&equals;"justify">Apple is well recognized for its innovative product lines&period; Over the precedent decade&comma; it has launched 5 sensibly game-changing innovations&colon; <&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify"><strong>The iPod&colon;<&sol;strong> The stylish MP3 player that started its decade of distraction&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify"><strong>The iTunes&colon;<&sol;strong> Exquisite software with an influential business model that demonstrated that individuals would indeed forfeit for music if the value was fair and the interface was easy enough&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify"><strong>The iPhone&colon;<&sol;strong> Nicknamed the &quot&semi;Jesus Phone&quot&semi; by followers&comma; a Smartphone which three years afterward still hasn&&num;8217&semi;t been harmonized by competitors&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify"><strong>The App Exchange&colon;<&sol;strong> No one desires 98 &percnt; of the apps that Apple presents&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify"><strong>The Apple Store&colon;<&sol;strong> The quietest fraction of Apple&&num;8217&semi;s revolution&comma; nowadays near to &dollar;2 billion value of products progress throughout Apple revolutionary shops&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<h3 align&equals;"justify">&&num;160&semi;<&sol;h3>&NewLine;<h3 align&equals;"justify">Advertising and Differentiation<&sol;h3>&NewLine;<p align&equals;"justify">Throughout the history&comma; Apple has been recognized well for its advertisements&comma; which are planned to imitate a set up of marketing its brands to creative persons&period; Their most noticeable ad campaigns include the &OpenCurlyDoubleQuote;Super Bowl commercial” 1984&comma; &OpenCurlyDoubleQuote;Think different” 1990s campaign&comma; and the 2000s &quot&semi;iPod people&quot&semi;&period; Apple&&num;8217&semi;s iPod&comma; portable music player&comma; has been showcased as a part of modern art in NY&&num;8217&semi;s Museum of Modern Art&period;&&num;160&semi; Nowadays its advertising efforts focuses around &OpenCurlyDoubleQuote;special events&quot&semi;&comma; and keynotes at seminars such as the Apple Expo and Mac World Expo&period; <&sol;p>&NewLine;<h3 align&equals;"justify">Well Recognized and Cherished Brand Name<&sol;h3>&NewLine;<p align&equals;"justify">Apple is the king of brand names around the globe and is placed at number one in the US&period; Apple and Google do a substitute for the international market with Starbucks&comma; IKEA and Skype rounding out the top five&period; Tiger as well as did the iMac made Apple top on the radar catalog for individual&period; Apple’s brand name recognition is overturn on the high&period;&&num;160&semi; <&sol;p>&NewLine;<h3 align&equals;"justify">Retail and Distribution Network<&sol;h3>&NewLine;<p align&equals;"justify">Apple has opened its largest United States store&semi; a building in Boston which imitates Apple&&num;8217&semi;s arrangement to increase its retail ventures at home and abroad&period; Apple distributes its products through its retail stores&semi; direct sales force&comma; online stores&comma; as well as throughout the third-party resellers&comma; value added resellers and wholesalers&period; The Apple operated eighty four retail open outlets in 2004&period; These outlets were selling peripheral products&comma; hardware&comma; software&comma; as well as a range of third-party software and hardware products&period; <&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<h3 align&equals;"justify">Breadth of Product Line <&sol;h3>&NewLine;<p align&equals;"justify">Apple Inc&period; deals in the manufacture&comma; marketing and design of personal computers &lpar;PCs&rpar; and related services&comma; peripherals&comma; software and networking solutions&period; It has also developed various markets and is engaged in designing a wide range of portable digital music players beside related services and accessories which include the online distribution 3rd party audio and music books&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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