Coke provides significant margins to retailers up to 15-20%; these margins are reasonably enough for retailers to keep Coke’s products. Coke has strong network of convenience stores, fast food fountain, vending, food stores, and restaurants etc globally.
The Coca-Cola Company offers different products lines according to the specific needs, preferences and tastes of the customers such as Coca-Cola Vanilla, Cola-Cola Zero, and Coca-Cola Cherry etc.
The Coca-Cola organization has occasionally launched other cola drinks beneath the Coke brand name. The most familiar of these is Diet Coke with supplementary including Diet Coke Caffeine-Free, Caffeine-Free Coca-Cola, Coca-Cola Vanilla, Cola-Cola Zero, Coca-Cola Cherry and special versions with lemon, coffee or lime. Coca-Cola franchises in different countries offer different product lines.
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I just want to ask something because last Monday, we took our prelim exam. In our part 2 of the test, we are instructed to identify whether the following scenario or product are FEATURES, ADVANTAGES, and BENEFIT. Those questions are very difficult. I could write FEATURES but I have doubt with my answer. Can you explain me the difference among these three? Please site me an example.
Features are product characteristics such as size, color, horsepower, functionality, design, hours of business, fabric content, and so forth.
Benefits answer the customer's question: Why would I want to own it? For example you can buy PC instead of Laptop so why should you waste extra money and buy a laptop?
Whereas advantage refers to the the quality of having a superior or more favorable position as compared to the substitute products. For example; you have decided to purchase a Laptop, now you have different choices i.e. you can buy laptop from IBM, Apple, or Dell. Each purchase decision has different sets of advantages attached to it. so basically products are competing on the basis of related set of advantages e.g. Dell products are reliable, long lasting, user friendly etc.
pls what is the different between an environmental opportunities and company oppotunities..pls site an example. Thanks
i need success factors of the product coke aswell put those up
Could you please apply the FAB analysis to Coca Cola? I wasn't able to come up with clear points for any products in the impulse purchase category, if you could please help me out?