Key success factors of Nike

In adding to manufacturing equipment and sportswear, it operates retail stores under the Nike name. Nike has contracted with nearly 700 outlets around the globe and has offices located in more than 45 countries outside the United States.

Wide Range of Relative Products

Nike is the world’s principal marketer, distributor and, designer of authentic athletic footwear, equipment, accessories and apparel for a broad variety of fitness and sports activities. Nike offers a variety of products, including apparel and shoes for sports activities. It manufactures an extensive variety of sports equipment. They presently also make jerseys, shorts, baselayers, shoes etc. for a wide assortment of sports including baseball, ice hockey, track and field,  soccer, tennis, basketball, lacrosse and cricket.

Capable Workforce

Nike is placed to discover potential, demolish boundaries, and push out the edges by employing people who can think, grow and create. It is flourished in a culture that holds diversity and rewards thoughts. Nike’s people bring inspiration and innovation to business. Being a world’s major sports and Fitness firm, it also goes ahead of the game to work with cultures and communities around the world.

Innovative Activities

In product development and creation, Nike involves three stages i.e. creating new products, commercialization and selling them to consumers. This engages idea generation, construction, materials sourcing, product testing and confirmation. “Nike Air Max” is a lineup of shoes initially offered by Nike in 1987. The freshest lines are the Nike NYX, Nike SB, Nike 6.0 shoes, deliberated for skateboarding. It has newly offered cricket shoes, known as “Air Zoom Yorker”, designed to be 30 percent lighter than rivals. In 2008, it designed the “Air Jordan XX3”, a high-performance basketball shoe intended with the environment in mind. Numerous new shoes line contains Lunarlite and Fluwire Foam. These are equipment used to decrease the weight of numerous types of shoes.